Book Review: Blue Ocean Strategy

If you feel like your business is stuck in a rut or things are stagnant, you need to make time to read this book. Blue Ocean Strategy's tagline is "how to create uncontested market space and make the competition irrelevant" - and it goes through just that and more.

Thinking about things from a different perspective can be a good thing, but this concept (embodied by the likes of Southwest Airlines, Callaway Golf and the NYPD) really brings people out of their comfort zone. To this effect the book also outlines a process to get employee buy-in. Let's face it, people can be afraid of change sometimes, especially if they think their job is at stake. 

Even if you don't own or manage a business, read the last part about getting employees on board. It can really help you with tactics in situations where you are leading people or trying to implement a new idea or process. 

The authors are currently updating this book, which will be published in 2015. You can pre-order this expanded edition on Amazon.com.