Friday, December 28, 2012

QR Codes - Already a Thing of the Past?




In an April 2012 issue of Exhibitor Magazine, a news brief says that NFC technology is expected to outlast QR (quick response) codes. "Researches called QR codes little more than a place holder in wireless communication, as NFC is considered by many to be a superior technology." Don't drop QR codes from your marketing campaigns just yet - researchers don't think it will be mainstream until 2016.

Not sure what NFC technology is? Have you seen the funny Samsung SIII phone commercial? The transfer of data between two phones is an example of NFC technology.

Some countries are already using NFC technology for public transit, but there are some security issues that need to be ironed out first. A data transfer can apparently be eavesdropped on from up to 10 meters away. As with any up-and-coming technology, make sure to do your research on whether it's right for implementation with your activities. Also, future predictions are what they are: predictions. In elementary school I was told that we'd have flying cars by 2006 and I'm still driving around on land just like everybody else.

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