Webpage Not Found

I'm finally getting around to reading the September issue of Entrepreneur and I see an article titled, "To Pin or Not to Pin" that discusses Pinterest. If you still haven't heard about Pinterest yet, it's the fastest growing social media site and membership continues to grow at ridiculous rates. You "pin" something that you see from the Internet and people can "repin" that pin to their "boards" and "like" your pin as well.

Some businesses have already seen the potential marketing value in using this free website and have created corporate accounts for their brands. Using Pinterest from a corporate perspective is all fine and dandy, but as with everything, you need to be able to track a ROI.

Enter MarketMeSuite, a company (according to the Entrepreneur article I read) allows companies to "enter their company's URL and instantly see how many pinners are promoting that company on Pinterest." Overcome with excitement at the potential of this new tracking tool, I opened my laptop to access the link printed in the magazine. To my disappointment, I received a "404 URL Not Found" error.

WHAT???

If MarketMeSuite promised in a magazine article (circulation of more than 600,000 by the way) they should be able to handle the response from the press. Public relations 101 really.

Let's say a company (we're talking in generic terms now) decided after an article was published on their product or service, that it just wasn't going to work out and they were going to use their resources on a different product or service. Fine and dandy, but have a backup plan. Post information on the URL that was published in that article to explain what happened with the product. Simple as that.

If you've decided to change the URL because it aligns better with getting organic users to your website, keep the URL that was originally published and have it redirect to the new URL. That way you keep the article readership continued on the path to use your product and service and you can still promote your new URL for marketing purposes.