Choosing the color for your trade show booth carpet is a very important component of exhibiting. Why? Because if you choose the wrong color, it could prevent people from entering your booth. Now what I mean by wrong color, is a color different from the aisles. Choose your booth carpet to match the color the aisles carpet.
Color differences present a subconscious barrier to trade show attendees. Look at other booths and watch people look at the items in the booth without stepping into the booth. If they aren't engaged by booth staffers, they keep walking.
I've had trade show booths on the corners of an aisle with booth carpet matching the aisles carpet. Many people are walking by and end up walking right into our booth. This effect intensifies with island booths.
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