Let me first admit that I am a fan of Fredrik Eklund of Bravo tv's Million Dollar Listing: New York fame. Knowing his adorable Swedish accent made reading The Sell even more entertaining.The history of Fredrik's life helps illustrate how his foundation helped set him up for his future successes. He does discuss his tactics for negotiating and keeping the upper hand; something extremely important in your professional and personal life.
The discussion of personal brand and how to maximize your time for PR items (social media mainly) was a great reinforcement of other business books I've read. It's hard to implement advice sometimes, no matter how much sense it makes, but it was great to see the effect with a personal example. This example is also seen in Million Dollar Listing: New York.
Read this book for a different perspective on negotiating and selling yourself. If you buy it for your Kindle, get the "deluxe" version so you can watch videos of the endearing Fredrik.
