Social Media - Options

What are some social media options that you can use to engage your clients and customers? Let's start off with the Big Three: Facebook, LinkedIn and Twitter.

• Facebook is a place to connect with friends and family. It could be a useful tool for your consumable product and/or customer service. Suggested security level: high.
• LinkedIn is the professional version of Facebook where you can highlight your company as well as yourself. Suggested security level: low to medium.
• Twitter is a way to spread up-to-the-second information in 140 characters or less. Suggested security level: low.

After co-teaching a local "how to" social media seminar, the most frequent question had to do with what other people can see. In this digital age, information is readily available to anyone with an internet connection. If you're concerned about what others might learn about you, Google yourself. If you have a fairly common name, add your city after your name. What did you learn about yourself? Is that information you want others to see?