Email vs. Mail

Everyday we're inundated with hundreds of messages, from advertising to email to mail. In our current culture we expect to receive information instantly, so email is typically the most frequent form of communication that we use today. When you're trying to get in front of clients with a specific message, consider using good old fashion snail mail. Why? Think about the amount of mail you get compared with the amount of email receive. Snail mail competes with other snail mail less because of the lower amount that you receive. On the other hand, your email marketing will have a harder time grabbing your clients' attention because of the amount of competition.