Unique Sponsorship Ideas

When you have the opportunity to sponsor an event, trade show or conference, it can mean great
exposure for your company. There can be a lot of different traditional sponsorship opportunities like signage, food, or level sponsors, but there may be some other opportunities to get your company noticed.

Just because a sponsorship isn't listed out doesn't mean you can't contact the event organizers to discuss other non-published options. Event organizers are typically ecstatic to accept additional sponsorship money, especially if they know they can help reach your sponsorship goals.

It doesn't have to be costly either. At the Collaborate Marketplace held in Portland, Oregon earlier this year, the ladies' restrooms were outfitted with mouthwash sponsored by Visit Syracuse. This mouthwash was labeled by a sponsor and included little cups to use too. What a brilliant idea for the target audience of this event: business women networking with others in face-to-face and crowd situations three straight days.

Think of ideas where your company could sponsor something useful that all of the event participants would either see or use. Brainstorm a list prior to calling and discussing non-publicized sponsorship options with the event organizers. Your ideas could be expensive to produce or brand, or they could be inexpensive like the mouthwash idea.