What Will Our Marketing Teams Look Like in the Future?

Hardly anyone knew in 2003 that social media would be a main channel in our marketing mix today. How do you go about predicting the future of marketing then? By realizing that adaptability and flexibility are keys to staying on top of marketing.

With an internal marketing team, you'll work together with other departments to collaborate on ideas about how to reach your target consumer. It won't be limited by just members of the marketing team or by a marketing team title. By ignoring traditional boundaries, you'll be able to receive feedback from people who deal with different aspects of the business and varied interactions with customers. Keeping the group open and accepting all ideas (no matter how silly) can really help bring forth a solid marketing idea. Hey, you don't know if 20 years down the road everyone will be receiving their information on Google Glass or if we'll regress to beepers as our preferred communication method.

As far as learning that information, we'll keep doing the same thing we've been doing. Understanding our demographics and psychographics; listening to our customers and watching their behaviors; and making our products and services better and more valuable for our customers.