Book Review: How to Get Your Point Across in 30 Seconds or Less

I just finished reading "How to Get Your Point Across in 30 Seconds or Less" by Milo O. Frank. This was a good, quick read to demonstrate how to get your point across in a very short amount of time. Not only does he discuss how to do it, but the author makes a really good point to mention one thing that people overlook: anticipating the point of view of the person receiving your message. Although this book was written in 1986, it made mention of how important people's time is because they feel they don't have enough. I think the same is even more true now with the vast amount of technology and efficiency at our fingertips. This book would also be a good starting point for someone that is writing their 30 second elevator speech.