In the age of social media - transparency rules - but do you still have to post every comment that someone posts to your blog? Some people allow comments to automatically post on their blogs, but others like to review their comments before they are posted.
When you look at the content of the comments that someone is wanting to post, you have to think about what their perceived intent is, what do they want others to see, and what kind of response do you think they want (if they haven't specified in their comment). It could be a public relations nightmare if you decided not to post it (from the commenter) or if you decided to post it (from reactions from readers).
One solution is to not post the comment, but to dedicate a blog post to addressing that core issue. On the other hand, another solution is to post the original comment and respond to that comment directly.
Whether your blog is set to post comments automatically or you review them, make sure that you post your blog comment policies on your blog. Sometimes it's not necessary to create blog comment policies, but if you discuss sensitive (or potentially sensitive) items on your blog, it's a good idea.
For some fun reading, check out the Huffington Post's post for the Top 10 PR Blunders of 2011.
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1 comment:
Every business used to communications for promote a product, service, or deal.Thanks for writing this post, it was informative, enjoyable, and most importantly - a good length!
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