Book Review: Unleashing the Ideavirus by Seth Godin

Another book from the early 2000's that still has relevant topics to today's marketing principles is Unleashing the Ideavirus by Seth Godin. His whole premise is about marketing an experience and interacting with those involved with the experience. Those customers' information should be captured and then be asked for permission to interact them in the future. With the inundation and various types of communication channels today, permission marketing is an absolute necessity when continuing the conversation with your customers.

Another concept Godin introduces in this book is a "sneezer." A sneezer is someone more likely to tell their friends about a great new idea. These people are the crux of the ideavirus. You need credible people to spread the good news about your product, service or promotion and those people are your sneezers. Find those people, have a plan, ask for permission and unleash the ideavirus and watch the viral marketing do its magic to grow your brand awareness and sales.