Considerations for Marketing with QR Codes

QR (quick response) Codes are used to direct people to a certain website, graphic, product, etc. in marketing campaigns or to direct them to more information. Using them can show that you're on the leading edge of technology, but consider the following things when using them in your next marketing piece or campaign.

• Know your demographics - Are the people that you want to scan your QR Code carrying mobile phones that support QR Code scanners? Does your audience know what these codes are for? Make sure to think about these things in relation to your target audience.
• Use the QR Code appropriately - Are you directing people to something that can't be displayed on the piece you've created? The QR Code should direct people to something that they're interested in. For example, if you're running a campaign directing people that visit your store to sign-up for your rewards program online, you can have a piece with a QR Code that directs them to sign-up on the spot with their mobile devices.
• Educate your staff - Make sure anyone from your company or department that interacts with people using a QR Code know what the code is and what it does. People won't use something they don't understand.
• Be creative! - Your imagination is the only limit in how you can use a QR Code to direct people to specs for your new product, a special coupon code, or a social media account, etc.