Book Review: Guerrilla Marketing by Jay Conrad Levinson and Michael McLaughlin

Jay and Michael did a good job of introducing marketing (of the guerrilla sort) through this book. Although this is geared towards people working on their own as a consultant, many of the principles can be translated to your job even if you work for someone else. They have six principles that cover the majority of topics in this book:

• Insight-based marketing wins
• Guerrilla marketing is cohesive and coordinated
• Consulting is a contact sport
• High tech is high touch
• Focus on profits not fees
• One size fits none

This is a good addition to the Guerrilla array of books already provided by Jay Conrad Levinson.