Book Review: Permission Marketing by Seth Godin

Although this book was written in 1999, the ideas are still relevant to today's businesses, however, there is one huge hurdle. Seth gives many examples in the book on asking for permission through the internet, but now people are being more careful with their personal information and may be less likely to "raise their hands" to receive information based on their personal interests and preferences. There are some good examples in the book on how businesses have utilized permission marketing and how some marketing campaigns have driven their permission-based contacts away.