Check my Spelling!

With my background in strategic communications, and having worked for news publications before, accurate spelling has been ingrained in my brain. I have a hard time using products or services where packaging or marketing items are misspelled. For me, it takes away part of their credibility and screams, "I don't care enough about what I'm selling to make things right."

Yes, misspelled words will happen every once in awhile, nobody is perfect. However, when you receive an email blast from a local business and there's at least one misspelled word three months in a row, their credibility is dwindling.

Spell check is available on nearly every software program that allows text. It's fairly simple to use, simply click the button to go through your text and make the corrections. You'll be thankful that you used spell check when sending something out to your viewers/customers/clients!

Book Review: Permission Marketing by Seth Godin

Although this book was written in 1999, the ideas are still relevant to today's businesses, however, there is one huge hurdle. Seth gives many examples in the book on asking for permission through the internet, but now people are being more careful with their personal information and may be less likely to "raise their hands" to receive information based on their personal interests and preferences. There are some good examples in the book on how businesses have utilized permission marketing and how some marketing campaigns have driven their permission-based contacts away.