The Evolution of Integrating Work Travel With Home Life

In the February/March issue of Collaborate magazine, there was an interesting brief about a conference that provided onsite child care for participants. It can be tough to be away from your family, especially if you're also the primary caregiver for your children. In a 2014 study conducted by The Council of Economic Advisors, 49% of parents said they passed up a job they felt would conflict with family obligations. Traveling for work, including attending a conference, would count towards that conflict.

Providing assistance for childcare onsite is a great way to give flexibility to the parents to still do their jobs well, but also know that they can travel with their child as well. Child care isn't just popping up at conferences, golf courses like Province Lake Golf Club in Maine are beginning to provide this service too!

By understanding the needs of your demographic and their psychographics, you can offer additional services to either draw more people, or enhance their experience. Providing child care is just one example of how you can help remove barriers from people partaking in events or using your product or service.