This book by Mitch Joel focuses on the power of blogging and podcasts. Even though the book was published five years ago, and there is some outdated references to social media, blogging is still relevant today. As with any online medium, content is still king.
In the book, Mitch gave many anecdotes with the success of his blogs and podcasts. One success story in particular connected two people in a town in Australia as they were both connected to his podcast. Although I don't listen to podcasts, they are still going strong and are being consumed.
I prefer to go straight to YouTube and I think this year, many businesses are going to be integrating YouTube into their social media mix. YouTube videos are now easily accessible with your mobile phone as podcasts once were with your ipod.
As technology, social media and online conversations continues to evolve, videos, blogs and podcasts will be part of this evolution. No matter what though, content will continue to be king!
